Nawi

Nawi is a Paraguayan brand of 100% pure essential oils.

We worked with this brand to define its purpose: to contribute to the well-being of people. We created the concept, the visual identity, and the tagline.

The tagline "Sentir mejor" is a word game that refers to improving how sensations are perceived while simultaneously feeling better. FEEL BETTER is the bright descent of the brand concept.

The "cloud" in the packaging invites us to travel beyond the physical and material world.

Each label features a unique handmade illustration of Nawi, which reflects the brand's human, creative sense and the essence of the name's cursive typeface.