Mavens

Rebranding of a tech startup based in Israel. Mavens is a Zynga company.
It was a fantastic challenge to do this project: to find the brand essence that drives innovation and each member’s original identity.

The logo resembles what happens to letters when looking through a prism: It breaks like a kaleidoscope, creating new forms.

The shapes that conform to the logo create multiple patterns and a new language for expressing the brand. They also create icons that represent the new sub-brands.