Advance by Felix

Felix, the most relevant department store in Central America, needed to rebrand one of their private-label brands, Advance.

We developed the concept, strategy, and symbol for Felix's exclusive Brand.

We had to maintain the font but work with a unique symbol.

There is one 3-leaf clover in every 10,000, one that stands out from the rest. It is singular and only for those who know how to look, for the lucky ones.